With the ever increasing awareness and use of Social Media, Google now intends to deliver the most up-to-the-minute search results with its “real-time” service. Marissa Mayer, Google’s vice president of search products and user experience says “I would say that real-time search is the natural evolution of universal search.”

Do you know the difference between a direct link to your website and a re-direct link – also known as a jump link or indirect link? If you don’t then please read on.