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SEO experts use many techniques to achieve this, depending on the size/age of your website, what rankings it already has, how competitive an area you're in, how fast you need results and of course, the time and money you're willing to put in to get a Return on Investment for your website. Rule1 of SEO: A WEBSITE CAN'T PERFORM IF IT CAN'T BE FOUND!
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What is your Website's Return on Investment (ROI)? A website has only 2 purposes: 1. To bring in visitors, 2. To sell your product/service OR generate leads Before a visitor arrives at your website, he/she must first find your website from among the thousands of other websites that compete with you on the internet. It's worth knowing that:
Search Engine Optimisation (SEO) is about getting your website found by Google. Think about this: After performing a search, less than 1 in 10 people will ever go beyond the first page of Google results. (Use yourself as an experiment to test this one out.) Therefore, the purpose of SEO is to get your website onto the first page of Google results! |
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