BNI is a business and professional referral organisation that allows only one representative from each profession to join any of its chapters. The sole purpose of every BNI chapter is to generate more business for its members. Being active in BNI is like having up to 40 sales people working for you, because your fellow members will be carrying your cards and referring your business to people they meet, without you having to pay them any salaries or commission.
Successful businesses depend on 'word-of-mouth' marketing as the best form of promotion there is. BNI provides a structured, supportive, business environment in which local business people can get together to network, learn valuable new marketing skills and develop the strong personal relationships that lead to trust and the consequent generation of significant business for each other.
Thinking of Joining
If so, BNI is for you! BNI sets up groups of business people with only one representative from each trade or profession in a group. These groups (called chapters) meet on a regular basis for only one purpose – for the members to pass each other business. BNI trains its chapters to be extremely effective at finding business for the members. BNI operates on the principle of 'Givers Gain' – if I find business for you, you will want to find business for me.
